Renault announces HP as sponsor
The Renault team announced technology brand Hewlett Packard as the team's latest sponsor on Thursday, with its 'HP' logos set to appear on the team's R30 this season. Building from a successful technology relationship initiated in 2009, the new sponsorship agreement has three goals: to strengthen technology cooperation between the two companies, to promote their shared values of innovation, excellence and competition and to increase HP brand awareness and customer engagement in developing markets.
As part of the agreement, Renault F1 Team will gain access to HP technology in order to further boost on-track performance, develop more powerful digital simulation technologies using HP High Performance Computing servers, and gain access to innovative market-leading tools such as the High Definition HP SkyRoom videoconferencing system.
As part of the agreement, Renault F1 Team will gain access to HP technology in order to further boost on-track performance, develop more powerful digital simulation technologies using HP High Performance Computing servers, and gain access to innovative market-leading tools such as the High Definition HP SkyRoom videoconferencing system.
HP will also work with the team to reduce its carbon footprint through the use of 'green' data centers, and 90% recyclable, low-energy-consumption workstations.
"We are delighted to welcome a global leader of the stature of HP to our partner network," commented Renault F1 Team Chairman Gérard Lopez. "F1 has a proven ability to boost brand awareness around the world, and we are proud that Renault F1 Team will be HP's partner of choice in achieving this goal.
"Genii Capital believes that F1 can also be used as a very powerful business development platform. We hope that HP can develop new business opportunities through Genii Capital's B2B platform and Mangrove Capital's access to exciting technology opportunities."