Brazil race draws improved ratings

VERSUS' live coverage of the Sao Paulo Indy 300 on March 14 garnered a 0.4 national household rating, the third-highest rated IZOD IndyCar Series race on the fast-growing sports cable network.

The race peaked at a 0.6 household rating between 2:15 -2:30 p.m. (EDT) and averaged 411,000 viewers, up 30 percent from the 2009 season average (315,000) and up 76 percent from the 2009 season-opening race (233,000).