Why is there no IndyCar reality show?
As an example of the power of reality television, look at "The Ultimate Fighter" series on SPIKE TV. Through the reality show, fans have become linked to the stars of the UFC and even go so far as to purchase the pay-per-view broadcasts to see how each of the UFC characters do in their bouts. People know the characters in the UFC because of the reality show! Another good example of promotion through the media is the spike in race broadcast ratings and overall coverage when there is drama revolving around the characters in the series. Who can forget the Paul Tracy Vs. Tagliani & Bourdais fights of 2006! An Indy Car reality show can produce the same drama.
It would seem obvious then that Indy Car, which suffers from a lack of exposure of their drivers, should do whatever they can to create a link between their unknown drivers & team owners and the fans. A reality television show which highlights the lives, backgrounds and feelings of the interesting drivers and team owners, creates connections with fans and gives a compelling reason for fans to tune into the Indy Car broadcasts!
If you agree and want to request this type of programming, the Indy Car marketing department can be reached at this email, downforce@indycar.com