Wheaties Fuel gets into racing

Wheaties Fuel, Clint Bowyer and the #33 Richard Childress Racing team are hoping that new colors will help fuel them to a win in Indianapolis this summer. Today, the team announced that a black and orange Wheaties Fuel-themed #33 Chevrolet will be the primary colors for driver Clint Bowyer during the annual Brickyard 400 on Sunday, July 25. This is the first time that Wheaties Fuel will be a primary sponsor in the Cup Series. "Wheaties FUEL was engineered to deliver long-lasting energy," said David Clark, vice president for Wheaties. "It's a perfect match to bring the Wheaties Fuel colors to Indianapolis this summer to help Bowyer and the #33 team compete in one of the most prestigious races of the season." Wheaties Fuel, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, was designed to help meet the nutritional needs of today's champion athletes. "RCR was honored to run a Wheaties paint scheme on the #3 car in 1997, and we're equally honored to have Clint Bowyer run the Wheaties Fuel scheme on the #33 this year," said Richard Childress, president and CEO of Richard Childress Racing. "It's great to be connected with such an iconic brand, creating a new identity with a new generation."

"Indianapolis is one of the most historic venues in all of motorsports, where only the best of the best have earned victories," said RCR driver Clint Bowyer. "Everyone in the garage wants to win this race. The #33 team, fueled by Wheaties Fuel, is prepared to give it their all so we can be the ones kissing the bricks after the checkered flag waves."