Toyota makes service plans standard

Toyota Motor Corp., aiming to restore customer trust after a recall crisis, is launching two new U.S. service plans that will come standard with Toyota and Scion brand vehicles. Called Toyota Care and Scion Service Boost, the plans will offer free factory scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first, the company said Wednesday. The plans take effect immediately.

Toyota said the offer makes it the first full-line brand to provide a complimentary maintenance plan as a standard feature. No-cost maintenance plans were rolled out last spring as part of an initiative to win back buyers following an outbreak of recalls, mostly for unintended acceleration.

But the Japanese carmaker said it decided to make the plans standard after 73 percent of the customers with the support service said it improved their confidence in Toyota. The company will publicize the new plans through a nationwide advertising blitz that began Wednesday. AutoWeek