Judge orders Robby Gordon not to use logo

A court order granting an injunction against #7-Robby Gordon for using the logo he developed for his Speed Energy drink could cost him millions of dollars at a time when he's trying to raise money to continue his Sprint Cup team. U.S. District Court Judge Andrew J. Guilford issued an injunction Thursday in favor of Specialized Bicycle Components, which claimed that Gordon's "S" logo for his drink would create confusion with the company's "S" logo. The injunction will keep Gordon from selling product that features logo and from using the logo on his race cars, including his #7 Robby Gordon Motorsports Sprint Cup Toyota. The injunction, which was issued three days after a hearing Monday in federal court in Santa Ana. Calif., did not specify when the logos must be removed or when products with those logos must be removed from the marketplace. According to the court filings, Gordon had more than 2.4 million cans of the energy drink produced with the Speed logo with nearly 1.2 million ready for sale. The company is committed to sell more than 1.8 million cans through already negotiated distribution agreements, according to court filings. The one-time production costs for those cans is more than $1.1 million. The cans cannot be relabled and it would take at least 90 days to create a new logo and make new cans, according to Gordon's court filings. By putting the Speed logo on his car for 10 races, the value of that sponsorship has been worth $2.25 million, according to court filings. Gordon had argued that his "S" logo was different from the Specialized logo, and that it should be allowed because the bicycle business is different than the energy drink business and racing business. The judge didn't agree with Gordon. SceneDaily