A child seat fit for IndyCar

Here's a partnership you wouldn't normally expect to see – Dorel, the world's largest maker of car seats, and Bald Spot Sports, a U.S. maker of seats for professional race car drivers.

The two companies are teaming up in a joint research venture to developer new, safer materials for car seats.

The reason for the partnership is due in part to Dorel's interest in BSS' specially-designed foam material, which surrounds drivers and holds them in place during impact, reducing the likelihood of injury. xxxx

Dorel says that "the foam material, in combination with the geometrical shape the foam takes when applied to a car seat, is allowing side impact forces to be absorbed and directed away from the child occupant."

BSS says that the foam is used by up to 80% of Indy car drivers, as well on other professional face circuits such as NASCAR and Nationwide.

"As the global leader in our Juvenile categories we must continue to fund projects dedicated to maintaining our leadership in safety and innovative design. This is the type of forward thinking that sets us apart from the competition. We have a responsibility to design products with the highest standards of quality and safety," said Dorel President and CEO, Martin Schwartz.