Lencheski Joins FRMS – A Comcast-Spectacor Subsidiary
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| Chris Lencheski |
After a career involving leadership roles from the 96' Olympics, to NASCAR Team Ownership, Hockey Team Ownership and multiple Agency Executive Roles, including sponsorship for many racing teams, Chris Lencheski has decided to accept a challenging opportunity to lead a dynamic international company onward to the future.
He has joined the Comcast-Spectacor family of companies as President of Front Row Marketing Services (FRMS and its' sister group Front Row Analytics – FRA). FRMS is one of the Comcast-Spectacor operating companies and part of the $4 billion USD Comcast-Spectacor revenue base.
Comcast-Spectacor is part of the Comcast Corporation, which has many "oars" in the sports and entertainment water, from the NBC Network, the many national cable channels from "E" Entertainment Network, Versus (rebranding as NBC Sports Network on January 1, 2012), The Golf Network to "G4" and many regional sports networks (CSN's) in most every major city in the USA. Comcast is a dynamic cog in how and why the consumer engages with sports and entertainment these days, with the best yet to come.
About FRMS and FRA; The COI (Contractually Obligated Income) Rights Company and serve many Fortune 500 companies, advising and developing sports and entertainment strategies that allow for quantifiable ROI on their respective spend-amounts and related decisions. We specifically develop spend strategies within the Global-Spectrum managed Stadia, Arenas, and other Public Assembly Venues worldwide. We deliver industry accredited analytics, but more importantly we can sell against this research to unprecedented levels. FRMS and FRA is the only such global research company that uses "Analytics" to not only support selling, but also offer selling as an option for customer engagements. In short – corporate clients, sports and entertainment properties, team owners, brand managers, movie studios, etc., can see around the proverbial corner by using FRMS and FRA and this allows for better and more proactive decision making.