Toyota president takes laps around Daytona in 2013 Toyota

On Saturday morning, Akio Toyoda, president of Toyota Motor Corporation and grandson of the company's founder (they changed the "d" to a "t" in the title for the sake of better sales), did some hot laps with Kyle Busch in an early version of what will become the overhauled 2013 Camry stock car. First he rode while Busch drove. Then they swapped spots.

Over the next year Toyota is expected to roll out as many as a dozen new designs, as Toyoda says, "something we can get excited about, with some emotional value to it."

The flagship of that fleet will be a revamped Camry, conveniently coinciding with the rollout of the new NASCAR Sprint Cup cars in 2013, cars much more akin to their street inspirations. "Although we didn't show it today," he explained through an interpreter, "our styling, we really want to make it look like a Camry. I really hope that the fans of NASCAR will love it." ESPN.com