NASCAR Daytona Truck TV Rating

After recording its most-watched season ever in 2011, the NASCAR Camping World Truck Series on SPEED kicked off the 2012 season in strong fashion, increasing Household ratings by 9 percent (1.63 vs. 1.49) from a year ago according to Nielsen Media Research. The Friday night race had an average viewing audience of more than 1.8 million people, with the strongest growth among Men 18-49, which enjoyed a 41-percent increase from 2011.

The next NASCAR Camping World Truck Series race is scheduled for March 31 at 1 p.m. ET live from Martinsville. The popular pre-race show, NCWTS Setup with Krista Voda, begins at 12:30 p.m. ET.