NASCAR goes live at Twitter

Twitter 'flipped the switch' and went live for the first time with its NASCAR hashtag product in preparation for Sunday's Pocono 400 Presented by #NASCAR. The first of its kind with any sports league or organization, this new product will create an enhanced live event experience on Twitter at Twitter.com/#NASCAR.

Twitter.com/#NASCAR showcases the best Tweets and photos from NASCAR insiders in an effort to bring the behind-the-scenes story to life for fans during NASCAR race weekends. The page includes Tweets from drivers, pit crew members, families, media, NASCAR representatives and other industry constituencies like race tracks and sponsors. Fans also have an opportunity to see their Tweets featured.

Using a combination of sophisticated algorithmic signals and Twitter's editorial curation, Twitter.com/#NASCAR features the highest quality, most engaging content about the race and NASCAR. Behind-the-scenes photos, exclusive content and innovative and original Tweets will likely have the best chance of being featured on this new live event page. (NASCAR PR)