NASCAR Martinsville TV Rating

ESPN’s live telecast of the NASCAR Sprint Cup race at Martinsville (Va.) Speedway on Sunday, Oct. 28, earned a 2.8 household coverage rating (2.4 U.S. rating), averaging 3,617,199 viewers, according to the Nielsen Company. That is a 23% drop from last year’s telecast, which earned a 3.6 household coverage rating, while the rating was the same as the 2010 race telecast.

Greensboro, N.C., led the nation with a 7.6 rating, followed by Birmingham (6.3), Richmond and Charlotte (5.9) and Norfolk (5.6).