Penske Racing Signs Hertz As Associate Sponsor In Multiyear Deal
01/23/13
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The Hertz Corporation and Penske Racing announce today a new, multi-year agreement with Hertz serving as a 2013 primary sponsor for select races on Penske Racing cars that will be competing in both the NASCAR Sprint Cup and Nationwide Series.
"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping into its diverse and devout fan base," said Mark P. Frissora, Hertz Chairman and CEO. "By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet."
Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logan in the Sprint Cup Series at the fall race hosted at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending NASCAR Cup Series champion Brad Keselowski, Logano and Ryan Blaney. The No. 22 Hertz Ford will compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.
"We are very happy to welcome Hertz to the Penske Racing family and to the sport of NASCAR racing," said Roger Penske. "Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series."
Under the new partnership, Hertz will also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams with branding presence on the team's uniforms and equipment as well as on the Nationwide Series car.
Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers "Traveling at the Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk.