Dodge Signs On To Sponsor Las Vegas Motor Speedway In ’13
Chrysler Motorsports Marketing & Operations Dir Beth Paretta said that the ability to align so many brands with different areas of the track was key to the deal. Chrysler will have a display at the Sprint Cup Kobalt Tools 400 on March 10. Paretta said, “We can put our cars on display and our car will still be in front of that very important (NASCAR) crowd." Paretta said that Chrysler continues to evaluate NASCAR. She added, “If we do get back (in the sport), we’ll make sure it’s the right thing for the company."
Dodge is the second brand to leave NASCAR that LVMS has signed to an official sponsorship. It also signed Red Bull as its official energy drink. Tripp Mickle, Staff Writer, SportsBusiness Journal