ESPN launches new commercial to promote NASCAR coverage

With ESPN's coverage of the final 17 races of the 2013 NASCAR Sprint Cup Series starting July 28 at the Brickyard 400, the network is launching a brand campaign to promote the race and build anticipation for the Chase for the NASCAR Sprint Cup. The first spot, "Burnout," debuts Monday on ESPN as well as on social media. The 30-second ad, produced in collaboration with creative agency Wieden + Kennedy New York, emphasizes the NASCAR legacy each champion aims to build, with the tagline "43 Drivers. 12 Spots. 1 Champion." It showcases a victory burnout, with glimpses of cars belonging to some of the greatest racers in history, including Richard Petty, Dale Earnhardt, Jeff Gordon, Bill Elliott and Jimmie Johnson. ESPN PR