Jimmy John’s Follows Harvick To Stewart-Haas With 12-Race Primary Sponsorship

Jimmy John’s signed a 12-race primary sponsorship deal with Stewart-Haas Racing that will allow it to extend its five-year association with driver Kevin Harvick. The sandwich franchise joins Anheuser-Busch and Outback as a primary sponsor of Harvick’s No. 4 car, and leaves SHR with just four available races to sell for next season. Jimmy John’s has sponsored Harvick since '09 when it signed a 10-race deal with his now-shuttered Nationwide Series team, Kevin Harvick Inc. The company has expanded from 825 franchises to more than 1,600 stores since then (Tripp Mickle, Staff Writer).

USA TODAY's Jeff Gluck writes because Harvick "wasn't allowed to campaign for his sponsors to leave" Richard Childress Racing and follow him to SHR, yesterday's news "was that much sweeter." Harvick: "It almost gives me a better feeling. It's very rewarding that we're able to move forward without having been able to be involved in those negotiations." USA TODAY