FOX Sports live sets new mark
Directly following the twin races that determine most of the starting order for Sunday’s 56th DAYTONA 500 (coverage begins at 12:00 PM ET on FOX), FOX SPORTS LIVE, FOX Sports 1’s nightly news, highlights and analysis program, set a new audience mark, attracting 2.272 million viewers, obliterating by 335% its previous record of 522,000 viewers set following the Oregon-Oregon State football game on 11/29/13. It is now the third most-watched telecast in FOX Sports 1 history.
The DUEL AT DAYTONA averaged 3.122 million viewers, making it the most-watched NASCAR “Duel" event since 2000 when CBS aired it on a Saturday (4.296 million). It is now the second most-watched program on FOX Sports 1 since launch behind Saturday’s SPRINT UNLIMITED (3,526,000 viewers).
Powered by the channel’s second and third most-watched programs ever, Thursday brought about FOX Sports 1’s second highest total day on a 6:00 AM-3:00 AM basis, with 626,000 viewers, behind only this past Saturday’s record (964,000).