Johnson Leads Drivers In NASCAR TV Exposure

Heading into ESPN’s portion of the NASCAR Sprint Cup Series schedule, Jimmie Johnson leads all drivers in sponsor TV exposure, garnering $75.3M during points-race telecasts (26 telecasts including replays), according to data from sponsorship measurement firm Joyce Julius. Johnson has led all Sprint Cup drivers the last two seasons, even when he finished second in ’12 Chase for the Sprint Cup. He currently sits second in the standings behind Brad Keselowski, who comes in at No. 4 in Joyce Julius’ rankings with $54.6M in exposure.

Dale Earnhardt Jr. ranks No. 2 in exposure value with $68.4M, while Kevin Harvick (sixth in standings) is No. 3 with $60.9M. Michael Waltrip’s No. 66 car, which has also been driven by Jeff Burton, Brett Moffitt and Tomy Drissi, ranks No. 7 in exposure. Around 93% of the exposure came from Waltrip’s appearance on the Fox set during the rain delay at the Daytona 500.