Milwaukee race date still up in air
The series will return, but it's just a question of when. After being on Father's Day weekend in 2012 and 2013, the race shifted to August this past year, post the Wisconsin State Fair.
However, the anticipated massive bump in attendance didn't come, despite a high level of promotion in the market and additional foot traffic that saw the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers advertised at State Fair.
An August return is possible; the Labor Day weekend has also been mooted and it's even been suggested the race could run in July. Race general manager Kevin Healy of Andretti Sports Marketing joked, "I can tell you it will be between March and September."
As Milwaukee seeks to find its home on the calendar, Andretti Sports Marketing president John Lopes said the mantra of date equity isn't as important as some would make it seem, [at least not in Milwaukee where no date seems to work.]
"I don't know if it matters so much anymore," Lopes told MotorSportsTalk in an interview at Andretti Sports Marketing's offices in Indianapolis.
"Date equity is a mantra for every promoter, but I don't think date equity is an issue for Milwaukee yet because we haven't found the right date yet. This is one market where it walks and talks and acts differently than others." More at NBC Sports
[Editor's Note: Most IndyCar fans left the sport when Tony George split IndyCar racing and destroyed it. He has yet to issue an apology, hence the fans 'ain't' coming back. It will be the legacy of Anton and all the team owners who supported the IRL and fed at the Hulman George free money trough. They know who they are.]