Russian GP USA TV Ratings
NBCSN has averaged 377,000 viewers for its first 11 races, up 93% vs. last year (195,000) and on-pace for the best-ever F1 season for a cable network (since 2002). Viewership is also up 39% vs. SPEED's F1 coverage in 2012 (271,000).
Of the nine races that aired on NBCSN in both 2013 and 2014, five boasted triple-digit gains in viewership this season, including the Bahrain Grand Prix (April 6), which stands as NBCSN's most-watched F1 race to date, averaging 594,000 viewers, up 197% from 2013 (200,000).
NBCSN's presentation of the Russian Grand Prix this past Sunday (6:30-8:45 a.m. ET) averaged 402,000 viewers, the seventh of 11 races on NBCSN to exceed 400,000 viewers this year.
Following is a comparison of the nine F1 races that aired on NBCSN during both the 2013 and 2014 seasons: NOTE: Due to the global nature of F1, many races begin prior to 8 a.m. ET.
| NBCSN Race | Start Time (ET) | 2014 Viewership | 2013 Viewership | % Difference |
| Australian Grand Prix | 1:30 a.m. | 248,000 | 124,000 | +100% |
| Malaysian Grand Prix | 3:30 a.m. | 248,000 | 121,000 | +105% |
| Bahrain Grand Prix | 10:30 a.m. | 594,000 | 200,000 | +197% |
| Chinese Grand Prix | 2:30 a.m. | 301,000 | 111,000 | +171% |
| Spanish Grand Prix | 7:30 a.m. | 455,000 | 227,000 | +100% |
| Belgian Grand Prix | 7:30 a.m. | 435,000 | 256,000 | +70% |
| Italian Grand Prix | 7:30 a.m. | 410,000 | 245,000 | +67% |
| Singapore Grand Prix | 7:30 a.m. | 406,000 | 257,000 | +58% |
| Japanese Grand Prix | 1:30 a.m. | 242,000 | 162,000 | +49% |
Combined, NBCSN and CNBC (three races) are averaging 348,000 viewers through 14 races, up 86% vs. 2013 (187,000), and up 29% vs. SPEED in 2012 (271,000).
NBC Sports Group's overall F1 coverage (NBC/NBCSN/CNBC) has averaged 452,000 viewers through 16 races, up 49% vs. 2013 (304,000). Viewership is strengthened by NBC's presentation of the Canadian Grand Prix (June 8), which averaged 1.462 million viewers to rank as the most-watched F1 race in seven years (2007 Canadian Grand Prix, FOX, 1.494 million), and the most-watched F1 race for NBC Sports Group since it acquired exclusive Formula One rights prior to the 2013 season.