F1 Partner Pirelli Seeks Ad Agency To Handle Global Campaign In 2015

F1 partner Pirelli "is looking for an ad agency to handle a global campaign to break next year," according to Jeremy Lee of CAMPAIGN LIVE. The tire manufacturer "has most recently collaborated with Bartle Bogle Hegarty, although the agency claims it has not created work for the brand since earlier this year." BBH "will not repitch for the global brief as it handles Pirelli's rival Goodyear in some markets." Sources said that "Pirelli has approached 13 agencies directly to invite them to pitch for the business, which is understood to comprise TV and print activity." The company "declined to comment."