Fox, NBC Co-Produce New 30-Second Ad Promoting Upcoming NASCAR Coverage

Rival networks Fox and NBC have co-produced a 30-second spot marketing their upcoming NASCAR coverage. The spot, which will run on Fox Sports and NBC networks, shows race highlights and ends with a voice over that says, "NASCAR. A new era. A renewed spirit."

One of the highlights include footage of a post-race brawl that involved Jeff Gordon, Brad Keselowski and Kevin Harvick. In between the highlights, the spot has copy that reads, "A new era. A renewed spirit. This season. Two networks. Fox Sports. NBC Sports. Join Forces. Buckle Up."

NBC Sports Group CMO John Miller and Fox Sports Exec VP/Marketing Robert Gottlieb oversaw the production. The spot will be unveiled at the '14 NASCAR Motorsports Marketing Forum in Las Vegas today. Fox and NBC last summer signed $8.2B in new rights deals that take effect in less than three months. Fox will carry the first half of the Sprint Cup and Xfinity seasons, and NBC picked up rights to the second half of those seasons. John Ourand/SportsbusinessDaily.com