Hendrick tops NASCAR’s Most Valuable Teams
Second behind Hendrick and closing the gap is Joe Gibbs Racing, up 18% to a value of $201 million this year. Gibbs has maintained strong relationships with companies like FedEx, Dollar General and Mars, which sponsors Kyle Busch's famous M&Ms car. And in 2015 the driver lineup of Kyle Busch, Denny Hamlin and Matt Kenseth will be joined by Carl Edwards as Gibbs expands to four cars. It will be only the third team to do so this year, joining Hendrick and Stewart-Haas, which went to four last season.
And Stewart-Haas, now at a value of $186 million, is third on the list. That 26% surge in value over last year should be little surprise to fans of the sport. The team has been consistently improving, and revenue has climbed from $68 million in 2010 to $120 million last year. The most recent increase was thanks in large part to Kevin Harvick, who joined the team last year.
Harvick not only brought a 22-race sponsorship with Budweiser over from Richard Childress Racing – last year the team ranked second in total sponsorship income with around $87 million – but he also then won the 2014 Sprint Cup in the premier of NASCAR's new Chase format. Harvick's stellar season was worth $12.8 million in total winnings; only one other driver managed to break $9 million. Full List at Forbes.com