Boles reaching out to community

Doug Boles making the right moves, but must do more

Congratulations to Doug Boles, president of the Indianapolis Motor Speedway, for being pro-active and getting out of his office to tour Indiana and speak to various community and business groups as a way to boost IMS and its events (including the troubled Brickyard 400.) Tony Hulman used to do the same. This is a very good return to a very good idea and that personal relationship-building is something the Speedway very, Very, VERY much needs. And, in recent times, hasn't done. Or, at least, hasn't done enough.

I hope, leading up to the 2016 100th running of the Indy 500, Boles will expand this outreach. And instruct his staff to follow his example, across the board, in all their constituent and customer relationships.

A couple of years ago it was Boles' idea to have Boston Marathon runners, who didn't get to complete that run because of the bombing, come to IMS and sprint to the Yard of Bricks to finish their race. It was a greatly needed positive gesture and the sort of thing that, sadly, has largely been lost within the IMS culture.

A respectful suggestion from someone who has been a part of the IMS scene since 1969: The next, logical and necessary step, is for Boles to engage this way with the media. I mean the regional (still in ticket-selling range) and national (what sponsors notice) media. IMS once had very good relationships with media across the country — the old-time off-season annual media party was considered so important reporters would come in from New York and Los Angeles. But those kind of relationships were allowed to decay away.

Especially now, with the historic facility finally getting a facelift just as Chicago's Wrigley Field is doing, and with the 100th running just over a year away, Boles and Mark Miles and the entire Hulman & Co./IMS/IndyCar series team need to reach out with a hand of friendship and in the spirit of goodwill and open communication. Some bad media-related decisions have been made in the last year, partly due to a lack of communication, and some highly unfavorable opinions have been and are being shaped even as this is written.

If you need to know what happens when long-term unsatisfactory relationships with the influential national and key-market media are further irritated by more recent troubling decisions — just when you are at your Big Moment and including from outlets normally considered "friendly" — look no further than Hillary Clinton.

She should be a case study for Miles, Boles and IMS/IndyCar.

If IMS, not only for itself, but for its history and heritage and sponsors and city and state — and to honorably reflect Mr. Hulman's spirit — really wants the 100th to be the kind of Big Time National Media Story it deserves to be, Boles, etc. must go out and make it happen. That starts by talking. spindoctor500blog