Visa Europe to electrify fans at Visa London ePrix
London, 11 June 2015: Leading European payment provider Visa Europe is set to excite fans at the inaugural Formula E Visa London ePrix at Battersea Park this June (27-28). The race title sponsor will offer fans an exhilarating selection of family-friendly activities at the Visa Europe eVillage area, ensuring race goers are at the heart of the action.
The Visa Europe eVillage experience:
Visitors to the Visa Europe eVillage area will have their Formula E experience instantly amplified. From the moment they enter, fans will be able to see live race action across Visa jumbo screens, set their own Visa Fastest Lap time in return for prizes, in grid position driving simulators, measure and improve reaction levels with the Batak race driver challenge, a challenge used by Formula E drivers in training, and test their hand eye co-ordination with Buzzwire.
Further enhancing the race day experience, a replica winner’s podium, complete with driver outfits, and Formula E car will be on hand to create a perfect race day picture for fans. Visitors to the Visa Europe eVillage area will also receive one of 16,000 complimentary branded headsets, broadcasting exclusive live Visa commentator content from Georgie Ainslie and Mark Pougatch to fans across the weekend
The Visa Fastest Lap:
As a celebration of the Formula E partnership, and in a continuation from Monaco and Berlin, a Visa-branded Fastest Lap trophy will be awarded to the fastest driver following each ePrix. Handcrafted and created from brushed steel, the Visa Fastest Lap trophies, showcased in the eVillage before hand, will be presented to the fastest drivers on both the 27 and 28 June and viewable across the circuits’ jumbo screens.
Mark Antipof, Chief Sales and Marketing officer at Visa Europe said: “At Visa Europe we see this truly collaborative partnership with Formula E as a chance to project our smart and innovative vision. Sponsoring the London finale races provides the perfect opportunity to drive the future of our two businesses while engaging with fans by putting them at the heart of the action."
Alejandro Agag, CEO of Formula E, added: “The Visa partnership has helped harness a wider audience, showcasing Formula E to more people than ever before. The London finale is set to be an exciting weekend with a host of fun, experiential activities for fans to engage with."
Formula E is a new FIA single-seater championship and the world's first fully electric racing series. It sees ten teams competing, at speeds of up to 140 mph, in 10 of the world's leading cities including Monaco, Berlin and London. The 10 teams, each with two drivers, race on bespoke city-centre circuits creating a unique and exciting series designed to appeal to a new generation of motorsport fans.
FIA Formula E