NASCAR Kentucky TV rating
07/14/15 UPDATE The first NASCAR race on NBCSN was not much of a draw, but it held steady with last year. NASCAR Sprint Cup racing from Kentucky drew a 2.0 overnight rating on NBCSN Saturday night, even with last year and down 17% from 2013 (2.4), both on TNT. It was the first telecast of the season on cable to avoid a decline in the metered markets. The 2.0 is tied as the second-lowest overnight for a Sprint Cup race this season, matching Michigan last month and ahead of only Kansas in May (1.5) – both of which experienced rain delays. Those races aired on Fox Sports 1. Saturday's race was the first NASCAR telecast on NBCSN (previously VERSUS and OLN). NBCSN was in 81.6 million homes as of February, fewer than FS1 (84.8M), and the least for a NASCAR broadcaster since FX in the early 2000s. Sports Media Watch
07/13/15 NBCSN drew a 2.0 overnight for the cable net's first-ever NASCAR Sprint Cup Series race on Saturday night — the Quaker State 400 from Kentucky Speedway. That figure is flat compared to TNT's coverage last year, proving NASCAR has a core fan base that will watch their races regardless of which channel broadcasts them.