Weekend TV Ratings – NBCSN continues to cause ratings malaise

UPDATE #2

Program Net Episode Start End Viewers (000) 18-49 Rtg
NASCAR SPRINT CUP RACE L NBCSN POCONO 1:58 PM 5:12 PM 4264 0.9
NASCAR SPRINT CUP START L NBCSN POCONO 1:27 PM 1:58 PM 2898 0.6
NASCAR SPRINT CUP POST NBCSN POCONO 5:12 PM 6:00 PM 2444 0.5
NASCAR SC COUNTDOWN GREEN NBCSN POCONO 1:00 PM 1:27 PM 1464 0.3
NASCAR SPRINT CUP PRE NBCSN POCONO 12:00 PM 1:00 PM 696 0.1
INDYCAR SERIES NBCSN MID-OHIO SPORTS CAR COURSE 6:00 PM 8:30 PM 666 0.1
NHRA DRAG RACING ESPN2 SONOMA NATIONALS 9:00 PM 12:00 AM 548 0.1
NASCAR SPRINT CUP QUAL NBCSN POCONO 10:30 AM 12:00 PM 349 0.1
NASCAR SPECIAL NBCSN THE STATES OF NASCAR 12:00 AM 12:30 AM 139 0.1
NASCAR VICTORY LAP NBCSN 11:00 PM 12:00 AM 137 0.0
NASCAR VICTORY LANE P FS1 POCONO 12:00 AM 12:30 AM 73 0.0
NASCAR RACEDAY L FS2 POCONO 11:00 AM 12:00 PM 46 0.0
NASCAR SPECIAL NBCSN THE STATES OF NASCAR 6:00 AM 6:30 AM 21 0.0


08/04/15 NASCAR Sprint Cup racing from Pocono drew a 2.6 final rating and 4.3 million viewers on NBCSN Sunday afternoon, down 7% in ratings and 2% in viewership from last year (2.8, 4.4M) and down 19% and 15%, respectively, from 2013 (3.2, 5.1M), both on ESPN. The 2.6 rating is the lowest for the race since at least 1998, falling below the previous mark set last year.

Viewership ranks as the lowest since at least 2000, again falling below last year's previous low. All ten Sprint Cup races on cable this season have had a decline in ratings and viewership, including eight that hit at least a ten-year low as NBCSN continues to underwhelm.

08/03/15
NASCAR Xfinity Series
0.64 rating NBCSP 8:00 pm Saturday U.S. Cellular 250 from Iowa

NASCAR Sprint Cup Series
2.48 rating NBCSN 1:30 pm Windows 10 400 from Pocono

INDYCAR
0.15 rating CNBC 1:30 pm Sunday Honda Indy 200 at Mid-Ohio (Live)
0.42 rating NBCSN 6:00 pm Sunday Honda Indy 200 at Mid-Ohio (Tape)