Charlotte Motor Speedway Unveils Campaign To Honor Jeff Gordon

Jeff Gordon

Charlotte Motor Speedway on Friday announced plans for a multifaceted marketing campaign to mark retiring NASCAR driver Jeff Gordon's last race at the track, the Oct. 10 Bank of America 500.

Highlights of the effort, titled "Jeff's Last Ride: A 24-Day Salute," include a souvenir program with artwork by Sam Bass; a dedicated web page, JeffsLastRide.com; a 24-day social media campaign focused on Gordon's best moments at CMS; and partnerships with Charlotte-area businesses to "paint Charlotte 24." CMS