NBC Sports Unveils Campaign To Promote NASCAR Chase Coverage

NBC Sports Group today announced the launch of a new multiplatform marketing push around its coverage of the NASCAR Chase for the Sprint Cup. A series of video vignettes featuring reporter Rutledge Wood uses a lighthearted approach to explain the sport's playoff system before the Chase starts with the Sept. 20 MyAFibRisk.com 400 at Chicagoland Speedway. The video series, viewable on NBC Sports' YouTube channel, features five 30-second spots and one two-and-a-half minute video. THE DAILY