Weekend USA TV Ratings (2nd Update)

UPDATE #2 For the second straight week, NASCAR's Chase For the Cup hit a record-low on NBCSN. NASCAR Sprint Cup racing from New Hampshire drew a 1.8 final rating and 2.9 million viewers on NBCSN Sunday afternoon, down 25% in ratings and 24% in viewership from last year (2.4, 3.9M) and down 25% and 21%, respectively, from 2013 (2.4, 3.7M), both of which aired on ESPN. Excluding rainouts, the race ranks as the lowest rated and least-watched Chase For the Cup telecast ever (112 telecasts dating back to 2004). The previous low was set by the Chicago race one week earlier (1.9, 3.2M). It also ranks as the lowest rated fall New Hampshire race since at least 2000 and the least-watched since at least 2001. Ratings and viewership have now declined for all sixteen NASCAR races on cable this season, with each either hitting a record-low or the lowest marks in over a decade. Sports Media Watch

09/29/15

The same NBCSN noose that has made IndyCar invisible is doing the same for NASCAR

NASCAR continues to struggle in the first year of its new television deal. NASCAR Sprint Cup racing from New Hampshire drew a 1.7 overnight rating on NBCSN Sunday, down 23% from both last year and 2013, when the race aired on ESPN (2.2). The 1.7 is tied as the second-lowest for any NASCAR race this season, matching Richmond two weeks earlier and ahead of only Kansas on Fox Sports 1 in May (1.5). So far this season, five Sprint Cup races have failed to hit a 2.0 overnight rating – compared to zero such races last year. Sunday's race was the 15th of 16 on cable this season to have a decline in overnight ratings, with the July race from Kentucky the lone exception. This year is the first of a new NASCAR TV deal that moved races to NBCSN and FS1 from the more widely available ESPN and TNT. ShowBuzz Daily / Sports Media Watch

09/28/15
NASCAR Xfinity Series
0.64 rating NBCSN 8:00 pm Saturday VisitMyrtleBeach.com 300 (Sparta, KY)

NASCAR Sprint Cup Series
1.70 rating NBCSN 2:30 pm Sunday Sylvania 300 (Loudon, NH)

FORMULA ONE
0.20 rating NBCSN 12:30 am Sunday Japanese Grand Prix. However, in Germany things were much different. German free-to-air TV channel RTL recorded more than 2.5 million viewers for its broadcast of the Japanese F1 Grand Prix, according to Alexander Krei of DWDL. The race, which started at 7am on Sunday, attracted 2.51 million viewers and obtained a market share of 40.9%. In the target demographic 14-49, the race, which was won by Mercedes driver Lewis Hamilton, drew a market share of 37.9%. German pay-TV network Sky Deutschland, which also aired the race, had a 4.4% share in the target demo as 170,000 viewers tuned in