PEAK announces major sponsorship expansion of John Force Racing

PEAK announcement

John Force Racing and PEAK announced a major expansion of their sponsorship agreement today to include full-season primary sponsorship of John Force's Chevrolet Camaro SS Funny Car. This multi-year major primary sponsorship will begin with the 2016 NHRA Mello Yello Drag Racing Series season opener the Circle K NHRA Winternationals and cover the winningest driver in NHRA history for every NHRA national event. PEAK Antifreeze and Coolant and BlueDEF will continue as major associate sponsors on Robert Hight, Courtney Force, and Brittany Force's race cars. Additionally, JFR will continue to develop relationships with numerous other Old World Industries, LLC brands and retail partners.

"This is an exciting day for John Force Racing and for me personally. I want to thank everyone at Old World Industries, PEAK Antifreeze and Coolant, BlueDEF and Final Charge. This relationship started a couple of years ago and we have grown it through a great marketing partnership with Bryan Emrich and his marketing team. I feel like I am becoming the face of PEAK Antifreeze and Coolant and I want people to think about all these great products when they think of John Force and John Force Racing," said Force, the 16-time NHRA Funny Car champion.

In just three years, PEAK's relationship with the 18-time NHRA Mello Yello championship team has grown from an associate sponsorship to now one of the strongest marketing relationships in the NHRA tying together all three of John Force Racing's Funny Cars and the JFR Top Fuel Dragster. In 2015 PEAK Antifreeze and Coolant along with BlueDEF were the primary sponsors on Force's Chevy Camaro SS Funny Car for a majority of the NHRA national events.

"We're honored to expand our relationship with John Force for 2016 and beyond," said Bryan Emrich, Chief Marketing Officer for Old World Industries. "After working with John the past two years, it was clear that he and his family are a great fit for our company. Our customers have responded so positively to John and to this program that it was natural to expand our relationship."

PEAK has been actively involved in motorsports for more than 30 years, showcasing the excellence and competitive quality of its products through the NHRA, NASCAR, and other motorsports series important to its customers. In 2013, PEAK kicked off its Sportsman's program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher, Sherman Adcock and Tony Fuller.

For more information about John Force Racing and PEAK's winning partnership, please visit peakauto.com. To see a special announcement video click here.