IndyCar switches to horrible looking logo

We wonder how much IndyCar paid to come up with this new horrible logo (above), dropping the better one below.

INDYCAR has introduced a new Verizon IndyCar Series logo to highlight its ongoing partnership with title sponsor Verizon. The designed series logo signals renewed efforts to bring INDYCAR's speed and excitement to its fans across the nation. For Verizon, the revised series identity marks the beginning of a new chapter in its effort to distinguish the Verizon brand in the minds of its consumers and signal the promise of the digital world – simple, reliable and in ways consumers want and need.

"We're excited to introduce the new Verizon IndyCar Series logo. Aesthetically, the new design is clean and highlights the Verizon checkmark – the universal sign of getting things done," said CJ O'Donnell, Chief Marketing Officer of INDYCAR and the Indianapolis Motor Speedway. "This is appropriate for two brands with lofty aspirations for what will be a legendary 2016 season."

This logo change comes at the cusp of a legendary 2016 Verizon IndyCar Series season, highlighted by the 100th Running of the Indianapolis 500 Mile Race on May 29. The historic event at the Indianapolis Motor Speedway, and the updated design, mark a new era for INDYCAR racing and continued momentum for the Verizon IndyCar Series.