Roush Fenway Racing Signs KFC As Primary Sponsor Of No. 16 Ford

Greg Biffle's new livery

Roush Fenway Racing this morning will announce that KFC will replace Ortho in '16 as primary sponsor of Greg Biffle's NASCAR Sprint Cup Series No. 16 Ford Fusion.

The multi-race deal with the QSR subsidiary of Yum! Brands starts at the Daytona 500 and Sprint Unlimited All-Star event leading up to it. KFC will activate its crispy Nashville Hot Chicken line to start by having the Nashville Hot Chicken logo on the car.

KFC jumps into the fold after Ortho, which is owned by Scotts Miracle-Gro and sponsored about half of the 36 points races for the No. 16 last year, indicated to RFR that it would not return for '16. Adam Stern/SportsBusinessDaily.com