Coke to sponsor Logano

Walt Czarnicki and Roger Penske

Walt Czarnicki, Executive VP, Penske Corporation & Vice Chairman, Team Penske was asked: YOU ALSO HAVE GREAT CONTINUITY WITH YOUR SPONSORS. TALK ABOUT SOME OF THOSE RELATIONSHIP AND PROGRAMS.

"I think one of the hallmarks of our team over the years has been continuity of sponsorship. Miller Brewing Company has been with us since 1983-84, Snap On tools and other companies like that. PPG for example. Over the course of time we have expanded that context to sponsors and we are at a point now where we are happy to announce here that we have extended our relationship with Bosch.

"They have been with us for more than 30 years across all our motorsports disciplines. Coca Cola will be coming back to be featured on the 22 Ford Fusion. Joey is part of the Coke family of drivers. Auto Trader is an important partner of ours in our retail business and will be with us on the 2 and 22 cars this year.

"I think we bring a leverage with those sponsors because we are able to give back more than the value on the race track. We are able to establish business to business relationships so they get real value from our partnership." Ford Performance NSCS Notes and Quotes