Fanatics Revamps NASCAR Trackside Superstore for 2016 Season

Fans visiting Daytona International Speedway's (DIS) new motorsports stadium during Speedweeks 2016 will enjoy more than 100,000 square feet of retail options as part of the Fanatics Trackside Superstore shopping experience.

The experience will be highlighted by a Superstore located on the Speedway's revamped Midway featuring a customization area for fans to add imagery to leather products and headwear. Fans will also be able to purchase the Official Daytona 500 Champion's Hat (produced by New Era) from this location immediately following the race.

In addition to the Superstore, the stadium will feature two large stores in the "World Center of Racing" Center injector/entrance (located on level one), Toyota and Chevrolet stores in their respective injectors, infield stores as well as other locations throughout the stadium.

The locations will offer a variety of merchandise options for men, women and kids, in addition to tailgating gear and collectibles. DIS