Otter Pops to sponsor Jeffrey Earnhardt at Darlington

Jeffrey Earnhardt

After a twenty-year hiatus, Otter Pops, the delicious and fun freezer pops "like no otter," re-enter the world of auto racing at the Bojangles' Southern 500 race at the Darlington Raceway.

Rookie Jeffrey Earnhardt will be driving the Otter Pops-sponsored car at NASCAR Sprint Cup Series event. The Bojangles' race is a "throwback race" and Earnhardt's Otter Pops car will be decked out in a blue and yellow color scheme matching his grandfather Dale Earnhardt Sr's, iconic racecar sponsored by Wrangler.

"I'm really excited to have Otter Pops joining us at Darlington. I've been eating them since I can remember and you can't help but smile when you're eating an Otter Pop!" said Jeffrey Earnhardt. "It's hot this summer so I'm happy to have them being part of our team and look forward to eating a bunch of them at Darlington.