PEAK Becomes New Title Sponsor of NASCAR Mexico Series

Daniel Suarez

NASCAR announced a multi-year agreement with Old World Industries (OWI) to make PEAK title sponsor of the NASCAR Mexico Series, which will run a full slate of races in 2017 and ensuing seasons. The NASCAR PEAK Mexico Series will kick off with an exhibition race on Dec. 3-4 in Mexico City. Its 10th season will begin in 2017 with a full championship schedule that will be announced at a later date.

NASCAR XFINITY Series star Daniel Suarez – the first Mexican-born driver to win a NASCAR national series race, earn a national series Sunoco Rookie of the Year award and lead a national series in points – developed his talents in the NASCAR PEAK Mexico Series. Suarez is currently competing for the NASCAR XFINITY Series championship in its inaugural Chase playoff. Another young talent the NASCAR PEAK Mexico Series has fostered is Ruben Garcia Jr., an alumnus of the NASCAR Next initiative which highlights the sport's top up-and-coming drivers.

Both Suarez and Garcia are also alums of the NASCAR Drive for Diversity program.

As part of OWI's deal, PEAK becomes an official NASCAR partner. The NASCAR bar mark will be featured on select PEAK products, including PEAK Antifreeze & Coolant (Official Antifreeze/Coolant of NASCAR) and PEAK Windshield Washer Fluid and Wipers (Official Washer Fluid and Wiper Blade of NASCAR), BlueDEF Diesel Exhaust Fluid and Equipment (Official Diesel Exhaust Fluid of NASCAR and Official Diesel Exhaust Fluid Equipment of NASCAR) and Herculiner Truck & Bed Liners (Official Roll-On and Spray-On Bed Liner of NASCAR). NASCAR Wire Service