Schumacher’s family launches ‘Keep Fighting Initiative’

Michael Schumacher in 2011

Michael Schumacher's family have launched the "Keep Fighting Initiative", a non-profit organisation inspired by the German's attitude throughout his career.

Schumacher won 91 Grands Prix and seven world titles in Formula 1 but sustained serious head injuries during a skiing accident in December 2013.

Ahead of the third anniversary of his accident, the Keep Fighting Initiative has been publicly unveiled.

"This is a first step of a movement which we hope can do good in the future," said Sabine Kehm, Schumacher's manager.

"The intention of the Keep Fighting Initiative is to spread the belief that giving up is not an option, a message that is valid not only in motor racing.

"In this way, we hope to turn a terrible event, which affects the whole Schumacher family, into something positive."

Schumacher's wife, Corinna, commented, "We would like to encourage others to never give up."

The family added that the initiative is "another sign of respect and gratitude to Michael's fans."