Target further reducing Ganassi sponsorship (Update)
Kyle Larson. After 2017 Target might be gone completely. It was a good run. |
12/20/16 Target will reduce the amount of NASCAR races it serves as the primary sponsor of Chip Ganassi Racing's #42 Chevy driven by Kyle Larson in 2017 to allow other companies to work with him.
Target, which along with its handful of vendor partners has been Larson's sole major sponsor since he joined NASCAR's premier series, will still have the majority of races on the # 42.
Target previously had all the races, though it passes through a number of them annually to brands it works with like Energizer and Axe. The deal is part of a mutual agreement between CGR and Target.
Sources said the move frees up about 5-10 primaries worth of inventory on the #42. Target's deal expires on the NASCAR side after 2017, and the retailer ended a 27-year partnership on Ganassi's IndyCar side after the '16 season. Sports Business Daily