IMS announces Indy 500 Super Bowl TV commercial

While you're watching Super Bowl LI this Sunday as the Atlanta Falcons take on the New England Patriots, be on the lookout for a special message from "The Greatest Race Course in the World." Leading into halftime, the Indianapolis Motor Speedway will unveil a regional Super Bowl commercial highlighting the 101st Running of the Indy 500 presented by PennGrade Motor Oil.

This will be the second time in a row that the Indianapolis Motor Speedway has debuted a regional advertisement during the biggest television event of the year.

The commercial will be the official unveil of the 101st Running marketing campaign that plays off of "The Greatest ____ in Racing" concept. The Indy 500 offers a breathtaking number of fantastic and memorable fan experiences that no other event in the world can match. The campaign will highlight several of these experiences including fast speeds, thrilling finishes, exciting musical performances and more.

Fans will soon see this marketing campaign throughout the Midwest as we get closer to the Month of May.

Tickets are officially on sale for both the INDYCAR Grand Prix and the 101st Running of the Indy 500 presented by PennGrade Motor Oil. You can visit IMS.com/Tickets to purchase your tickets now. IMS PR