Final TV ratings for last weekend's major racing events in the USA. Note the all important 18-49 year old column – this is the all important major buying age range sponsors are looking for. It's clear the average age of USA race fans is getting higher and higher and the people in power are doing nothing to reverse it. Social media, which does zero to bring in new sponsors to a race series, is also killing TV ratings, putting motorsports in America into a death spiral.
| Net |
Event |
Venue |
Day |
Viewers |
18-49 Viewers |
Rating |
2016 Rating |
| NBCSN |
NASCAR Cup Race L |
Loudon |
Sun |
3.210 M |
0.710 M |
1.95 |
2.00 |
| NBCSN |
NASCAR Xfinity Race L |
Loudon |
Sat |
1.165 M |
0.219 M |
0.77 |
0.76 |
| NBCSN |
IndyCar Race Replay |
Toronto |
Sun |
0.489 M |
0.108 M |
0.32 |
0.34 |
| Fox |
Formula E L |
Brooklyn |
Sun |
0.477 M |
0.131 M |
0.33 |
N/A |
| CNBC |
F1 Race L |
Silverstone |
Sun |
0.452 M |
0.132 M |
0.27 |
N/A |
| NBCSN |
NASCAR Cup Prac. L |
Loudon |
Sat |
0.419 M |
0.102 M |
0.30 |
N/A |
| NBCSN |
F1 Qualifying L |
Silverstone |
Sat |
0.356 M |
0.093 M |
0.24 |
N/A |
| NBCSN |
IndyCar Qualifying L |
Toronto |
Sat |
0.318 M |
0.080 M |
0.23 |
N/A |
| CNBC |
IndyCar Race L |
Toronto |
Sun |
0.221 M |
0.057 M |
0.16 |
0.14 |