McDowell And LFR Announce New Sponsor

Michael McDowell

Michael McDowell and Leavine Family Racing have announced sponsorship from K2 Coolers beginning with the Sept. 9 Federated Auto Parts 400 at Richmond Raceway.

K2 will also be a feature sponsor of LFR’s TechCon Summit this October. TechCon is a summit targeted to the construction industry and focused on new technologies within the industry.

“K2 Coolers is happy to be a part of Leavine Family Racing this year," said Rick Scott, director of sales. “We feel like this is the right team and the right platform to showcase our line of products. The Summit Series product line is perfect for the NASCAR fan and the Water Jug is ideal for the construction industry."

"We are excited to have K2 Cooler join us for the remainder of the 2017 race season, “ LFR Vice President, Jeremy Lange said. “It is great when you can create business solutions for brands and having K2 Coolers be a part of the TechCon Summit is a perfect example of that. We will be able to establish direct connections to potential B2B partnerships, which is a win-win situation."