Leavine Family Racing Inks Deal With Rohto Jolt
Rohto Jolt provides immediate relief from dry and tired eyes. This is the newest eye drop from the Rohto family of products.
Rohto Jolt will be activating at several tracks on the NASCAR Cup Series circuit with samplings and appearances by LFR driver Michael McDowell. This new product from The Mentholatum Company is designed with drivers in mind as it revives tired eyes, providing immediate relief from dry, burning or irritated eyes. The eye drops come in a unique clear bottle design with a mess-free, single drop dispenser.
“Having Mentholatum join us as a partner is great for this race team and aligns with our team philosophy of never giving up," said Jeremy Lange, Vice President of LFR, “And having them activate at several tracks shows their level of commitment to the sport of NASCAR. We are appreciative to be the marketing avenue they selected to launch Rohto®Jolt™ in the US market."