NASCAR to lose another major sponsor
No new title sponsor has been found to replace Craftsman, but a search will soon be getting under way, said Steve Phelps, marketing director for NASCAR.
He said he believes NASCAR will have little problem finding a new title sponsor because of the increasing popularity of the series.
“We haven’t started a search, per se," Phelps said. “But what we want to try to do is identify companies that we believe would be a great fit for the series and a great fit for the fan base. So we’ll get out there in 2008, the new year, and start discussions with new companies. No real timelines on when it’s going to get done. But it will obviously get done."
Craftsman has been the title sponsor since 1995, the year NASCAR founded the series. Over the past 13 series, the trucks have featured some of NASCAR’s best racing. Television ratings in terms of total viewership have grown every season.
Craftsman’s contract with NASCAR ends after the 2008 series.
Scott Howard, manager of marketing partnerships and activation for Sears, said his company had been in discussions with NASCAR about continuing sponsorship of the series for the past several months.
But, he said, “We have come to the decision that we’re going to be giving up our title sponsorship to the NASCAR Craftsman Truck series at the end of 2008. We are fully committed to the series until the end of next season." KansasCity.com
12/03/07 Rumor has it that Craftsman will soon drop its title sponsorship of the NASCAR Truck series in yet another major blow to the France dynasty.