Kobalt Tools to be new Series sponsor?
UPDATE Kobalt Tools, a Lowe’s brand, has emerged as the leading candidate to sponsor the truck series, industry sources say. Craftsman has been the title sponsor since the series was launched in 1995, but the Sears brand will not renew after its deal with NASCAR runs out this year. NASCAR is believed to be selling the truck title rights in the mid- to high seven-figure range annually, with an advertising commitment on Speed, the broadcast home of the series, at close to seven figures. Stanley Tools and NAPA also have been involved in discussions with NASCAR. Scenedaily.com
06/30/08 Ray Dunlap reported on the SPEED Report that Kobalt Tools sounds like they are the leading contender to replace Craftsman as the sponsor of the NASCAR Truck Series. Craftsman announced last season that they would leave as Series sponsor after the 2008 season.