GM to follow Dodge with major NASCAR cuts

In the wake of GM’s bankruptcy filing — in which the manufacturer reaffirmed its support of NASCAR — we heard the same types of comments from Dodge, almost to a T. Rewind to the end of April, and you get the following statement from Chrysler’s Director of Brand Marketing:

“NASCAR is a strategic part of our marketing plan and the Dodge brand. We plan to continue our Dodge sponsorship and relationship into the foreseeable future."

Now, two months later we hear a federal court is both restricting the amount of money Chrysler can use to market, as well as team owners complaining they’re no longer being paid support money due from the manufacturer for about the last two months.

So with that pattern already established, tell me, please … why would GM be any different? How is it going to avoid this same type of scenario? Especially with the government – directing their attention towards more modern, fuel efficient cars that are exactly the opposite of what NASCAR represents – owning 60 percent of the company?

Houston, Houston, Houston! We’ve got some serious, serious problems … and not even Danica and double-file restarts can solve them. Frontstretch