Coles Express joins Penske team

Coles Express branding appears on the C-pillars of both Shell V-Power Racing Ford Falcons for the first time at the Bathurst 1000 this weekend.

Fuel and convenience retailer Coles Express is proud to have signed on as the newest sponsor of Australia’s most historic professional motor racing crew, the Shell V-Power Racing Team.

“The Shell V-Power Racing Team won the Teams’ Championship for the first time last year, and 2018 has been another strong year," said Coles Express Director Alister Jordan.

“Coles Express is excited to be on board with such an iconic name in Australian motor sport and we hope that our sponsorship will help the team in their pursuit of future success."

Across more than 700 sites around Australia, Coles Express supplies Shell fuel and oil products to over two million customers every week, and is also the proud and exclusive retailer of Shell’s premium V-Power 98 octane fuel.

Shell V-Power Racing Team Managing Director Ryan Story said that bringing Coles Express onboard as a sponsor of the team made perfect sense.

“As one of the most recognized brands in fuel retailing around Australia, and a brand that is the exclusive retailer of our major partner Shell V-Power, Coles Express is a natural fit into our sponsor group," said Story.

“We’ve spent a lot of time working with Coles Express on branding and promotional activity through our partnership with Shell and Viva Energy, so to make that official is a source of pride for the team, and opens us up to many other opportunities as well."