Lilly drops Ryan Reed Sponsorship

Lilly dumps Ryan Reed backing. Did they see those plummeting NBC and NBCSN TV ratings?

For the past five years, we have been fortunate to have had a wonderful partnership with Ryan Reed and Roush Fenway Racing. Together, we have increased awareness among NASCAR fans about the importance of managing diabetes and have inspired people with diabetes to live the lives they want to live. Moving forward, we have decided to shift our focus to other initiatives that support the diabetes community and, therefore, our partnership with Roush Fenway Racing to sponsor Ryan will end at the conclusion of the 2018 NASCAR season.

We are grateful to Ryan for his dedication to the diabetes community, and we admire all he has accomplished. We wish him all the success in the future as we turn from sponsor to fans. We also thank Jack Roush and the team at Roush Fenway Racing for their exceptional partnership. As the Official Diabetes Health Partner of NASCAR, we look forward to continuing our support of fans impacted by diabetes through our educational initiatives that raise awareness of the importance of diabetes management and overall good health.