IRL to announce major new sponsor
“We’re awfully close to that category exclusive announcement," Angstadt said. “That announcement could come before Thanksgiving."
And that’s not all. Angstadt today is headed to Brazil, where he will meet with Apex Brasil officials, and hopes to sign two new sponsors.
“We hope to sign two letters of intent," Angstadt said. “That would make this trip a real success."
09/30/10 Rumor has it that Verizon, because of Sprint being the NASCAR title sponsor preventing other phone carriers from participating, will move most or all of their sponsorship money in NASCAR to IndyCar. Here are some quotes backing the rumor:
Commercial division president Terry Angstadt:
“It will be a category-exclusive deal with mega activation," said Terry Angstadt, president of IRL’s commercial division. “It will rival the promotion done by our series title sponsor, Izod. So it’s very exciting."
“Izod has been extremely active in taking the IndyCar brand to the mainstream public," said Zak Brown, president of Just Marketing International, a Zionsville-based motorsports marketing consultancy. “They’ve put millions of dollars into marketing IndyCar, which is just what the series needs."