Aussie manufacturer teams with Supercars as Official Battery

Century Battery announcement

Supercars has partnered with another Aussie icon, Century Batteries, on a multi-year deal announced at the manufacturer’s Ipswich plant this morning.

The iconic blue and yellow Australian-made battery manufacturer has been named Official Battery of Virgin Australia Supercars Championship with further alliances to be announced later in the year.

The three-year sponsorship builds on Century’s support of motorsport across the globe, with its sponsorship covering different teams across Australian and international categories including drag racing, ute racing and the successful Honda MotoGP outfit.

Century Yuasa’s National Marketing Manager (Automotive) Andrew Bottoms said as Century moves toward a century in business, the partnership was a perfect fit.

“As official battery of Supercars this puts our brand in the heartland of Australian motorsports," Bottoms said.

“This is another way we can connect with our motoring community: an exciting partnership which will showcase the Century brand and our Australian-made product to a new audience of motoring enthusiasts.

“Century celebrates 90 years of manufacturing with our Ipswich plant providing valuable employment to the area and this allows us to take our community involvement to another level."

Supercars Chief Operating Officer Shane Howard toured Century’s manufacturing facility at Carole Park, Ipswich today, joined by Bathurst 1000 winner, Chaz Mostert.

Mr Howard said the announcement was a prelude to another exciting partnership with Century securing naming rights to Ipswich’s premier motor sport event in July.

"Century is one of Australia’s most successful manufacturing firms, having grown from humble beginnings 90 years ago to be one of the most recognised brands in the country," Howard said.

“We are enormously proud to have such an iconic Australian company join the Supercar family. Century will help us further grow our great sport for the fans."

The 2019 Virgin Australia Supercars Championship begins in ten days’ time on the streets of Adelaide.